This is the Glogster I created for my lesson
http://macmoe.glogster.com/Glog-2595
This is the Podcast I created for my lesson
http://podcast1789860133.podomatic.com
This is my lesson - (not sure how I attach a link to a file on my desktop. If anyone has that info and wants to share...I would be sooo happy! ;)
Maureen’s Marketing Lesson Plan for identifying your customer using Podcasting and Glogster
Link to Glogster – Glog - 2595
http://macmoe.glogster.com/Glog-2595/
Summary:
This unit presents marketing concepts to students in grades 9-12. They will be able to define a market, suggest ways to identify a business’s potential customers, market products to these customers and construct a customer’s profile. Students will be introduced to Podcasting and Glogster, and will use this technology during this lesson.
Essential Questions:
Can you tell me the difference between a customer and a consumer?
What are the different ways a business can segment its market?
Why are geographics and demographics important in the selection of a location for a business?
What do we know about podcasting/glogster?
How can we use podcasting to reach our customers?
How can we create a visual presentation using glogster?
Materials:
Marketing Essentials Textbook, Computer with Garage band and Internet access, paper and pens.
Objectives:
After students complete this section they will be able to:
Define what constitutes a market.
Suggest two basic ways to identify a business’s potential customers.
Describe some of the ways a market can be segmented.
Use Garage band to create a podcast
Use Globster to create a visual presentation
ISTE Standards Addressed:
Teachers –
1. Facilitate and Inspire Student Learning and Creativity
Teachers use their knowledge of subject matter, teaching and learning, and technology to facilitate experiences that advance student learning, creativity, and innovation in both face-to-face and virtual environments.
2. Design and Develop Digital-Age Learning Experiences and Assessments
Teachers design, develop, and evaluate authentic learning experiences and assessment incorporating contemporary tools and resources to maximize content learning in context and to develop the knowledge, skills, and attitudes identified in the NETS•S.
3. Model Digital-Age Work and Learning
Teachers exhibit knowledge, skills, and work processes representative of an innovative professional in a global and digital society.
Students –
1. Creativity and Innovation
Students demonstrate creative thinking, construct knowledge, and develop innovative products and processes using technology.
3. Research and Information Fluency
Students apply digital tools to gather, evaluate, and use information.
4. Critical Thinking, Problem Solving, and Decision Making
Students use critical thinking skills to plan and conduct research, manage projects, solve problems, and make informed decisions using appropriate digital tools and resources.
5. Digital Citizenship
Students understand human, cultural, and societal issues related to technology and practice legal and ethical behavior.
6. Technology Operations and Concepts
Students demonstrate a sound understanding of technology concepts, systems, and operations.
Competencies:
Given information on consumers and their behavior, the student will examine the characteristics, motivation, and behaviors of consumers.
Given examples, the student will cite specific products/services and their target markets.
Given a marketing setting, the student will assess marketing problems by using the rational decision-making process.
Terms to Know:
Market
Mass-Marketing
Market Segmentation
Geographics
Demographics
Psychographics
Customer profile
Podcasting
Step One – Review of vocabulary words, and check for understanding. Ask students to name their favorite automobiles. Write their answers on the chalkboard, do the same with the students’ favorite brands of jeans. Have students decide if they are included in the market of these products. (Most students will agree they are included in the market for the jeans). Many students may not be included in the market for the automobiles.
Step Two – Ask students to name five products that are specifically targeted to people their age. Then ask them to name five products that target children, and five more that target people over 50. Use the answers from the students to introduce the concept of “target marketing”. Explore the reasons why it was so easy for students to identify those products. (In most cases it will be because the products, prices, promotions, and places to buy those products are designed to meet the needs of those age groups or target markets).
Step Three - Assign a marketing challenge. Only 27% of all children aged 6-12 eat yogurt. The marketing challenge for yogurt makers is how to increase that percentage. Yoplait has Trix yogurt for children and Dannon has Sprinklins. Describe the marketing mix you would use for a new yogurt for children. Remember to develop an appeal for both the consumers and the customers of your new product.
Step Four – Students will write out their marketing challenge in Google document. The instructor will review the document and provide feedback.
Step Five – Students will create a Podcast for their yogurt using Garage Band. The students will first write out their podcast in a Google document. The instructor will review the document and provide feedback.
Step Six – Students will use Garage Band to create the audio of their podcast. The podcast will include background music. An overview of how to use Garage Band will be provided by the instructor.
Step Seven – Students will create a visual presentation of their marketing challenge using Glogster. The instructor will provide an overview of how to use Glogster and what type of information to include in the presentation.
Step Eight – Sharing – Students will have the opportunity to present their Glogster and Podcast to the class.
Extensions - Video can be added to the podcast to extend the lesson if needed.
Reflection - I plan to use this lesson this coming school year in my Marketing class. I will be teaching this lesson in the first month of school. I have Garage Band on my computers in my classroom and this will be the first time I will use the program with my students. It may be possible to have the students complete another podcast later in the semester as they build on their marketing skills.
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